Mullen’s Intro to PR

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When signing up for Into to PR with Jennifer Mullen, I was pretty confident that I would enjoy the class. The previous semester I took Comm 101 with her and after that class I declared a Communication major with a concentration in Public Relations. I enjoyed the class so much because it wasn’t like I was doing work; I actually got the concept and liked learning more. After taking a three semesters of foundational studies classes something finally clicked.

In Intro to PR Mullen really pushed social media skills on us. For the class we were graded weekly on blog entries, tweets, and our LinkedIn profile. At the beginning  I wasn’t so sure of this approach, but I figured it would be an easy A, so I went along with it. About half way through the semester I got an E-mail about a really awesome internship opportunity with The Campus Special, and applied. One evening I got on my LinkedIn and saw that one of the Account Managers from The Campus Special had looked at my profile. I had no idea what to do. Then, the next day I had my first phone interview with the company. Three interviews later, an intense venting about my nervousness and resume building session with Mullen, I had the position. Now I am leaving for training this Friday in Chicago, and who knows if it would have been possible without Mullen having us make a LinkedIn profile! We also did things such as write press releases and campaigns for actually non-profit organizations. I had applied these skills to my other classes and it has been a great help already having the knowledge, and even a template to help along the way. Being in a class that offers real world experience gives you a feel for whether or not this is a field that is for you.

Aside from that, Mullen is one of my favorite professors I have had at Indiana State. She doesn’t bore you with busy work. She tells you how it is and doesn’t waste your time. She also doesn’t let you waste hers. She gives clear deadlines for assignments and sticks to them; which I like. It might not be nice the night before it’s due, but in the real world, especially the PR world, there are real deadlines. Mullen is also so passionate about what she does that it shows through in her teaching. Having a professor that is a cheerleader for your success makes all of the difference. After being in one of her classes for the past two semesters I’m not sure how I feel about her not offering any other courses! If you are a student at ISU thinking about taking her class, I highly recommend it.

photo credit: blogging4jobs

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#twitter

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Twitter. If you are at all familiar with social media, you know what twitter is and you most likely have one. Twitter is arguably the most popular form of social media out there; with an average of 175 million tweets being sent, and about 300,000 new users a day. Twitter is a way to connect with friends, colleagues, and advertisers. When using twitter, without even realizing it, you are advertising for other companies with a simple hashtag. 

For the most part, I think that companies do a good job with using twitter as a form of advertisement. They can promote deals, promotions, and new items and have it out to millions of people in an instant. Mixing the fact that twitter is a free form of advertisement with the statistics stated above, I think tweeting is beneficial for companies. For the most part, the only bad advertisement is no advertisement in my eyes. Even if a company experiences a hashtag horror story, people will forget about it and move on to the next big thing in five minutes. There is always an opportunity to redeem your social media credibility. Even if a hash tag doesn’t turn out how you planned, it is still getting your name out to the public; you just have to bounce back. 

One hashtag that sticks out to me was Susan Boyle’s, #susanalbumparty. While this hashtag was meant to promote her new album, if you look closely, the meaning can be altered. While I do consider this a hashtag fail, I agree with some critics and do believe this could have been on purpose. Either way, this hashtag earned Susan the attention she was looking for. She probably even had people tweeting about her who had never listened to her music before. 

I think her publicists did the right thing by leaving the hashtag running. It was seen as a harmless joke to twitter users in the end, and it earned her a lot of new publicity. 

Photo credit: mashable.com