Hot Off the Press


Sure, we hear about press releases all the time in the media. But do you really know what one entails? Could you write one right now if you were asked? Living life in our fast paced world can sometimes make it easier to just go through the motions instead of thinking about how things actually work. 

Press releases are important in our world because you can’t get coverage on your story unless you get your story out there. This is a go get em’ world, people aren’t going to do your work for you. As a business, this is an inexpensive way to get positive information about your company out to the public. A press release can serve as a prompt for newspapers or news casters to run a positive story on your company. Everyone from customers to investors can see the information released. That can mean more business for you, which means more money for you. 

A press release is a fairly short news story written by a public relations professional that is sent to the media (newspapers and new companies). A press release is intended to catch the attention of a publisher so they will write a story on the matter. Writing an effective press release is fairly simple. You just have to remember six components:

1. Who?

2. What?

3. When?

4. Where?

5. Why?

6. How?

Without these six things, you won’t have an effective press release. 

You’re press release should be written in third person; think of it like a mini news story. In your release, you want to include all of the important points, but without the bulk of a news article. After you have answered your six questions, the only other main info you should have is the introduction and bio. Going further than that, you are risking including too much information. Remember, that is the job of the publisher writing the actual news story, or news anchor. 

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One thought on “Hot Off the Press

  1. Those six tenants of an effective release are spot on. As a regular news viewer, I’m much more likely to tune into a story or announcement that answers those six questions. I also liked how you compared a press release to a mini news story, I think you’re exactly right.

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