Twitter. If you are at all familiar with social media, you know what twitter is and you most likely have one. Twitter is arguably the most popular form of social media out there; with an average of 175 million tweets being sent, and about 300,000 new users a day. Twitter is a way to connect with friends, colleagues, and advertisers. When using twitter, without even realizing it, you are advertising for other companies with a simple hashtag. 

For the most part, I think that companies do a good job with using twitter as a form of advertisement. They can promote deals, promotions, and new items and have it out to millions of people in an instant. Mixing the fact that twitter is a free form of advertisement with the statistics stated above, I think tweeting is beneficial for companies. For the most part, the only bad advertisement is no advertisement in my eyes. Even if a company experiences a hashtag horror story, people will forget about it and move on to the next big thing in five minutes. There is always an opportunity to redeem your social media credibility. Even if a hash tag doesn’t turn out how you planned, it is still getting your name out to the public; you just have to bounce back. 

One hashtag that sticks out to me was Susan Boyle’s, #susanalbumparty. While this hashtag was meant to promote her new album, if you look closely, the meaning can be altered. While I do consider this a hashtag fail, I agree with some critics and do believe this could have been on purpose. Either way, this hashtag earned Susan the attention she was looking for. She probably even had people tweeting about her who had never listened to her music before. 

I think her publicists did the right thing by leaving the hashtag running. It was seen as a harmless joke to twitter users in the end, and it earned her a lot of new publicity. 

Photo credit: mashable.com 


Hot Off the Press


Sure, we hear about press releases all the time in the media. But do you really know what one entails? Could you write one right now if you were asked? Living life in our fast paced world can sometimes make it easier to just go through the motions instead of thinking about how things actually work. 

Press releases are important in our world because you can’t get coverage on your story unless you get your story out there. This is a go get em’ world, people aren’t going to do your work for you. As a business, this is an inexpensive way to get positive information about your company out to the public. A press release can serve as a prompt for newspapers or news casters to run a positive story on your company. Everyone from customers to investors can see the information released. That can mean more business for you, which means more money for you. 

A press release is a fairly short news story written by a public relations professional that is sent to the media (newspapers and new companies). A press release is intended to catch the attention of a publisher so they will write a story on the matter. Writing an effective press release is fairly simple. You just have to remember six components:

1. Who?

2. What?

3. When?

4. Where?

5. Why?

6. How?

Without these six things, you won’t have an effective press release. 

You’re press release should be written in third person; think of it like a mini news story. In your release, you want to include all of the important points, but without the bulk of a news article. After you have answered your six questions, the only other main info you should have is the introduction and bio. Going further than that, you are risking including too much information. Remember, that is the job of the publisher writing the actual news story, or news anchor. 

 Photo credit: buildawebsitetonight.com